Chapter 2: Process Discovery breaks down into different sections for different topics. "Wrangling Audience and Content" when your deigning information design you would want to tailor to your target audience by identifying and prioritizing, understanding the requirements that breaks down into emotional and physical. "Content Analysis" Where people wait for a mass of data to better inform of their clients to better plan a way of action like reviewing and analyzing, consider auditing relevant competitors, and so on. To be able to review the content to make sure you have all needed information, prioritizing the message towards its audiences. Planning for the long run and enough "firepower" to power through their designs. The next section is about the creative brief, which I am quite familiarized with from my previous classes such "writing for interactive media" and "computer drawing" where all our projects requires a case study which where the creative brief lies in. In the book it explains that there's a lot of debate what is the right type of creative brief but it all comes down to many variables such as who is the audience? Finally the last section topic is "Personas and Scenarios" which I am familiar with from my "writing for interactive media" class. I actually had fun creating personas, it was like creating a character for a story but instead of a story its for a scenario for clients to see the relevance within the products. It is a cost effective way to formulate the personas.
Use of Drugs by State
http://www.infochimps.com/datasets/estimated-use-of-selected-drugs-by-state-2004-2005/downloads/118816
Drug use by Type and Age
http://www.infochimps.com/datasets/drug-use-by-type-of-drug-and-age-group
Us Resident by Population and Race
http://www.infochimps.com/datasets/us-resident-population-by-region-race-and-hispanic-origin-2000
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