Background
HKS began tuning gasoline-powered engines in a farm shed at the foot of Mt. Fuji, Japan. They had a dream to build high-performance engines that OEM (Original Equipment Manufacturer) dared not produce. In 1974, that dream came true as Hasegawa built and engineered the first commercialized turbocharger kit for passenger cars.
Client
HKS USA
Target audience
Automotive enthusiasts and professionally sponsored race cars.
Objectives
To provide visual illustration of how a turbocharger works
To provide a step by step process of how air goes through the intake/turbo/exhaust
To boldly represent the credibility of HKS as the leading high performance company
Obstacles
To differentiate the temperature of the air that goes through the process of the whole exhaust system
To clearly show the process without cluttering the who infographic
Key benefit
The visual explanation can help automotive enthusiasts who are interested but don't quite understand how the it works in a simpler and clearer way to comprehend.
Tone
Interactive, knowledgeable, and entertaining.
Media
Web, PDF.
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