Background
Formula D is North America’s
first official drifting competition series that started out in 2003 by Jim Liaw
and Ryan Sage. Where the fastest time is not as relevant as the execution and
style. The “F” of Formula D symbolizes them as the first drifting championship
to have factory backed teams, first official and sanctioned competition on city
streets, first to be aired on national cable, and first to be filmed and
featured in HD and 3D.
Target Audiences
Fans, car enthusiasts, ages
18-34
Objectives
To let target audiences intake
data in a entertaining, modern and interactive way. They can achieve the
knowledge of who qualified for the tournaments, who became champion and the overall
standings of the tournament.
Obstacles
The social norm would assume
drifting is another form of racing, on contrary belief, drifting is less about
completing the course in a shorter time and more of impressive style,
execution, and consistency.
Key Benefit
Interactive way to display
statistics
Support Statements/ Reasons Why
The judging system will show
that its not a race against time but the impressiveness each driver displays.
Tone
Engaging
Media
PDF/Web Application
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