In Chapter 7 he introduces six interactive case studies; the first one "Virtual City Adventures" which talks about having buried treasures. If you have great content and it can't be found, it is useless and I find it like the analogy of audiences who are the pirates are unable to find hidden buried treasure. "Environmental Stewardship" is about trying to target their audiences needs. "Remembering the "Forgotten War"" is about trying to come up ways to improve ways to show physical displays/content in limited space. I find it interesting how they incorporated two medians to solve this problem. "Revitalizing a Brand" is about trying to reshape the image of Wilson Staff by incorporating CMS. A CMS would be a great way to manage a lot of content that would need to be updated. "Excavating Information" is about architecting information for audiences to be able to find additional information. Finally the last case study was "Speedy Cuisine" which is about a new fancy oven that they try to integrate emotion into, they did this by spending hours in the kitchen and trying to learn three levels of needs that included stated, observed, and the latent needs. I feel like this is a great way to soak in inspiration by emotionally attaching to the history and heritage of a specific product.
Relates to Speedy Cuisine with emotional as a tool for design
Tips on using CMS
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